More demand exists so they can raise prices and still sell out their product to someone, most anyone will take free money on the table. Would expect the prices to go down only if more fabrication plants come online in numbers enough to satisfy that demand with way more supply, or if the demand plunges (ex. AI bubble pops)
But it can take billions of dollars and years of work to build fabrication plants so new supply is slow to come online… and they want to be REALLY sure that they won’t become bagholders of epic proportion by investing that kind of money into plants only for a bubble to pop which would leave them with a lot of debt but only able to sell oversupplied RAM at very low prices
They have fixed prices before but that looked different. See the circled area on the graph where there had been declining RAM prices but that decline suddenly stopped and became really stable? That period of 1998-2002 is where Hynix, Infineon, Micron Technology, Samsung, and Elpida were all found to have been fixing prices on RAM because all the supply they were bringing online was crashing the prices but they hoped to collude with each other to keep the prices stable rather than continuing to decline in price competition.
That coordination worked well for the way down (except when they got hit for hundreds of millions of dollars & euros in fees when it got discovered but eh), just a matter of agreeing on a number they all won’t go below. But how would they coordinate a continuous rise in lockstep with each other, that’s a LOT of phone calls anytime someone wants to buy? Why are many committing the billions of dollars to building new plants if they know that the only reason they’re making money hand over fist is avoiding selling product until it reaches a high price, why shell out money to bring supply up in that case? And why did their previous price fixing look only like a flat line if they were capable of having it go straight up? If they had that ability all along I don’t think you would have seen this somewhat sinusoidal graph with a sharply downward longtime trend for prices.
It should be noted that they haven’t become harder or more expensive to make. They just cost more.
More demand exists so they can raise prices and still sell out their product to someone, most anyone will take free money on the table. Would expect the prices to go down only if more fabrication plants come online in numbers enough to satisfy that demand with way more supply, or if the demand plunges (ex. AI bubble pops)
But it can take billions of dollars and years of work to build fabrication plants so new supply is slow to come online… and they want to be REALLY sure that they won’t become bagholders of epic proportion by investing that kind of money into plants only for a bubble to pop which would leave them with a lot of debt but only able to sell oversupplied RAM at very low prices
That’s a lot of words to say “illegal price fixing”.
They have fixed prices before but that looked different. See the circled area on the graph where there had been declining RAM prices but that decline suddenly stopped and became really stable? That period of 1998-2002 is where Hynix, Infineon, Micron Technology, Samsung, and Elpida were all found to have been fixing prices on RAM because all the supply they were bringing online was crashing the prices but they hoped to collude with each other to keep the prices stable rather than continuing to decline in price competition.
That coordination worked well for the way down (except when they got hit for hundreds of millions of dollars & euros in fees when it got discovered but eh), just a matter of agreeing on a number they all won’t go below. But how would they coordinate a continuous rise in lockstep with each other, that’s a LOT of phone calls anytime someone wants to buy? Why are many committing the billions of dollars to building new plants if they know that the only reason they’re making money hand over fist is avoiding selling product until it reaches a high price, why shell out money to bring supply up in that case? And why did their previous price fixing look only like a flat line if they were capable of having it go straight up? If they had that ability all along I don’t think you would have seen this somewhat sinusoidal graph with a sharply downward longtime trend for prices.
There’s already investigations and evidence that they are indeed price fixing, just check the Gamer’s Nexus video on it.