They have fixed prices before but that looked different. See the circled area on the graph where there had been declining RAM prices but that decline suddenly stopped and became really stable? That period of 1998-2002 is where Hynix, Infineon, Micron Technology, Samsung, and Elpida were all found to have been fixing prices on RAM because all the supply they were bringing online was crashing the prices but they hoped to collude with each other to keep the prices stable rather than continuing to decline in price competition.
That coordination worked well for the way down (except when they got hit for hundreds of millions of dollars & euros in fees when it got discovered but eh), just a matter of agreeing on a number they all won’t go below. But how would they coordinate a continuous rise in lockstep with each other, that’s a LOT of phone calls anytime someone wants to buy? Why are many committing the billions of dollars to building new plants if they know that the only reason they’re making money hand over fist is avoiding selling product until it reaches a high price, why shell out money to bring supply up in that case? And why did their previous price fixing look only like a flat line if they were capable of having it go straight up? If they had that ability all along I don’t think you would have seen this somewhat sinusoidal graph with a sharply downward longtime trend for prices.
They have fixed prices before but that looked different. See the circled area on the graph where there had been declining RAM prices but that decline suddenly stopped and became really stable? That period of 1998-2002 is where Hynix, Infineon, Micron Technology, Samsung, and Elpida were all found to have been fixing prices on RAM because all the supply they were bringing online was crashing the prices but they hoped to collude with each other to keep the prices stable rather than continuing to decline in price competition.
That coordination worked well for the way down (except when they got hit for hundreds of millions of dollars & euros in fees when it got discovered but eh), just a matter of agreeing on a number they all won’t go below. But how would they coordinate a continuous rise in lockstep with each other, that’s a LOT of phone calls anytime someone wants to buy? Why are many committing the billions of dollars to building new plants if they know that the only reason they’re making money hand over fist is avoiding selling product until it reaches a high price, why shell out money to bring supply up in that case? And why did their previous price fixing look only like a flat line if they were capable of having it go straight up? If they had that ability all along I don’t think you would have seen this somewhat sinusoidal graph with a sharply downward longtime trend for prices.