• THE_GR8_MIKE@lemmy.world
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    5 hours ago

    I would absolutely hack a car to remove garbage like this. The people who paid the cost of entry for these cars may be putting up with it now, but that won’t go on forever as it slips down the model line into cars normal people can acquire.

    • cantstopthesignal@sh.itjust.works
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      3 hours ago

      I intentionally bought a car with the least intrusive ipad and if a company ever comes out with a car that is all analog I will only buy that car. Honestly the ipad wouldn’t even be needed if they just gave me a place to dock my phone.

    • BillyGruff82@lemmy.dbzer0.com
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      4 hours ago

      I’d be shocked if it wasn’t illegal to hack your own car by now. People are very authoritarian about vehicles. They’re fine with unreasonable prices, mass surveillance, facial recognition, endless registries, and forced subscriptions (yes, that’s insurance) and eat up any justification the government gives them for it.

  • jaykrown@lemmy.world
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    4 hours ago

    The first one to make a safe bare bones electric vehicle with no dash screen and solid state batteries wins.

  • Wispy2891@lemmy.world
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    6 hours ago

    How considerate, after you watch the ad, they leave a new button on the dashboard, so you can watch the ad again and again

  • RememberTheApollo_@lemmy.world
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    15 hours ago

    What an awful “premium” brand. They’re the same ones trying for subscription access to heated seats, remote start, or driver assistance features among others.

    What a crap brand.

    • variaatio@nord.pub
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      12 hours ago

      That is the weirdest thing. I can understand bottom of the barrel economy brand going “The initial cash is small, but we will nickle and dime you on the service fees and show ads. What can you do, afford a different car? Don’t think so.”

      Premium brand like BMW? What you smoking there in Bavary?

      Your customers can afford to choose another car. Your price is high enough people expect smooth nice experience. Not annoying ads or clear pointless cash grabs like charging for already installed seat heaters. Sell the trim package or not.

      What people will accept is “okay the maintenance and service at garage costs, if one wants to maintain this in nice condition”. Those suspension bushings, dampers, springs, tires and so on still need the normal amount of premium garage priced maintenance.

      • BackgrndNoize@lemmy.world
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        6 hours ago

        Exactly stupid nickel and dime cons like this are the fastest way to destroy brand image that takes decades to build, when I was ready to buy my first expensive Android phone I bought a Samsung Galaxy as I thought Samsung built good quality premium phones, and then I noticed that they had ads built into it through their default apps just like the budget android phone makers like Xiomi etc and I immediately lost all respect for the Samsung brand, my next phone was an iPhone after that

    • melfie@lemmy.zip
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      10 hours ago

      If you willingly paid a premium price for a car where there’s a subscription to use built-in features that even “non-premium” brands have, then are ads on your screen really going to be a dealbreaker?

    • BigTwerp@feddit.uk
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      13 hours ago

      I leased a BYD seal for the last few weeks as an extended test drive and it has adverts on the screen you use to change the climate control so…

      • 0ops@piefed.zip
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        5 hours ago

        Picture? I tried searching for an example online and couldn’t find one

      • ayyy@sh.itjust.works
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        5 hours ago

        This is much more acceptable when the product itself is cheap. See also: “smart” TVs for a hundred bucks.

        • BigTwerp@feddit.uk
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          11 hours ago

          Adverts for BY D own products are still adverts.

          Truth hurts?

          Ok you do you.

          • FistingEnthusiast@lemmy.world
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            11 hours ago

            The adverts that I have never once seen when I drive my car?

            Pretty cool how we live in some parallel reality

            Or, you could just be full of shit

            • BackgrndNoize@lemmy.world
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              6 hours ago

              Tech companies do something called A/B testing where they will release a “feature” such as Ads to a segment of the user base and not to the others to see how they respond to decide if they want to release it to everyone, so yes in many instances we do live in parallel realities.

  • A_norny_mousse@piefed.zip
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    14 hours ago

    It doesn’t make things much better, but:

    the ad appears when the car is started, with an option to play it or not being displayed on the screen. I suppose that’s better than it autoplaying, but just barely.

    Also, it doesn’t play while you’re driving.

    BTW, according to BMW it’s not an ad, lol:

    To celebrate the partnership with Spider-Man™: Brand New Day, BMW has a special surprise for its drivers. The Spider-Man™ Animation will be available (in participating markets) to all customers with suitably equipped vehicles … bla bla bla

    Once again: since there’s no way of getting around surveillance & IoT bullshit in cars, I’m just going to have to take extremely good care of my old clunker.

    • Badabinski@kbin.earth
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      6 hours ago

      I will continue to pray for Slate to not completely suck. There’s a “smart” module that has a cellular modem, but it’s something you have to opt into and pay for it.

      • comador @lemmy.world
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        4 hours ago

        Same. I have a 2016 Subaru Outback that I wouldn’t mind giving to my daughter, but like hell am I buying anything connected to the Internet and tracking my every drive (for profit). Slate and to a lesser degree: Rivian are my only EV choices right now.

    • boonhet@sopuli.xyz
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      4 hours ago

      This would be a neat gimmick if it came with free tickets to the movie. Considering the price of the cars and the fact that only newish ones get the ad, they could afford it. It might even be positive PR.

  • stoy@lemmy.zip
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    15 hours ago

    The EU should ban this crap as soon as possible, it is clearly a distraction from driving

    • BlaestEgnen@feddit.dk
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      10 hours ago

      Given EU have created laws to require physical knobs for key features, I’d imagine this will be stopped as well.

      BMW is the brand that tests for profit initiatives to see if they stick, I recall them being reported to attempt seated heating as a subscription a few years back

  • Naich@piefed.world
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    15 hours ago

    There’s nothing like the freedom of having a car, trapped in a traffic jam, being forced to watch adverts. At least you won’t notice all the cyclists going past you.

  • DandomRude@lemmy.world
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    14 hours ago

    There isn’t much luxury in a car that annoys you with ads, is there?

    But hey, maybe there’s an extra-super-luxury subscription that lets you turn off the ads. You know, like YouTube Premium or something, except that the free version already costs several tens of thousands of dollars.

    It’s a win-win: insecure rich guys can feel superior again and BMW gets $.

  • TIEPilot@lemmy.world
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    18 hours ago

    If this shit came on while driving I would wreck the car ans sue the shit out of BMW.

    But I’m not an asshole, so I’ll never own a BMW…

    • Scrubbles@poptalk.scrubbles.tech
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      17 hours ago

      It is illegal to show anything like that while the car is in gear.

      However, it’s completely fine as soon as you turn it on, or are sitting parked, or in aux mode.

      • ReignOfTerror@lemmy.world
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        13 hours ago

        Turn on car, forced to watch an ad before you can shift into drive. Turn off car, forced to watch an ad before the doors unlock and let you out. This is the future…

      • muusemuuse@sh.itjust.works
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        15 hours ago

        Fine, put it in park in a drive through. Suddenly McDonald’s bans BMW drivers from the drive through because it won’t go into gear until the commercial ends, which becomes more of a a problem than either brand wants to admit. The internet does what it does and now BMW becomes the new Chevy Beretta.

        Let’s play this game. I am powered by spite and way too much accumulated PTO.

      • NarrativeBear@lemmy.world
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        17 hours ago

        I though it was illegal to even do that. For example, parked at a read light and texting is definitely illegal. You need to pull over completely off the road to do that.

        So I don’t see how a car can show you ads at a read light or stop sign, this literally diverts your attention away from the intersection and surrounding area.