• Gsus4@mander.xyzOP
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      1 year ago

      Antitrust comes in waves in the US. First, it’s a free for all to let the tech develop freely…then you see the horrors and a time of antitrust kicks in. This would be the 4th wave since the Sherman Act. Let’s hope it’s a good one.

        • Gsus4@mander.xyzOP
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          1 year ago

          That’s all I had, I’m not an expert, but I hope they go after FB and microsoft too (in case that makes you feel randy like that other guy in the comments) :P

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              A human can live their whole life without ever interacting with an Apple product by mistake. I’m not sure about that for android/google/adsense/maps/youtube. It takes a deliberate effort to avoid these guys and I’m still not completely free from it. Slightly easier but still a minefield with Microsoft and FB, especially in niche areas.

      • ripcord@lemmy.world
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        Unless Savannah is some girl he knows, not sure this lands. Savannah, GA wasn’t really ever ravaged in the Civil War or anything.

        Atlanta’s the one that got leveled.

        • expatriado@lemmy.world
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          1 year ago

          Like that is what you point out, and not the fact they got the wrong Sherman pictured lol. John Sherman ≠ William Tecumseh Sherman

        • TransplantedSconie@lemm.ee
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          1 year ago

          Yeah. I just remembered from history class that he had given them a message saying basically “Surrender or I lay unholy seige apon the city and you either die by being blown up or starve to death.” and the name sounded good, lol. He did end up with the key to the city! Good old Sherman. Liked to laugh, sing, set fire to homes, sometimes with people in them, good old total war guy.

  • The Pantser@lemmy.world
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    1 year ago

    How about we start restricting how many businesses a company is allowed to buy out in a year. Maybe allow like 1-2 mergers a year. There no reason we should allow one company to buy everyone and then kill their products and services leaving the consumers holding the bag that will no longer function because the server is gone.

    • cybersandwich@lemmy.world
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      1 year ago

      One thing that I’ve always found interesting is that silicon valley has a common start up strategy that is basically: do well enough to get bought buy your bigger competition. Basically, be a threat so your VCs can cash in when a Google, Facebook, etc buys you.

      I’m other words, Silicon Valley has a start up culture that feeds an anticompetitive/anti-trust ecosystem. No one complains because they are all making money. It’s the users who slowly suffer and we end up were we are not with 5 companies running the modern web and Internet infrastructure.

    • bizarroland@fedia.io
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      1 year ago

      I would say even one a year would be too much.

      That unless the business has failed and is no longer operating, for a merger and acquisition to occur they would have to petition the courts for permission first.

      Imagine the shit that Microsoft and Google and Adobe and Amazon would be doing if they had to start their companies from scratch and compete against the already extant players in the field?

      It would create so many jobs, and create an excess of consumer choice opportunity, lowering prices and fighting against inflation far more than a couple of percentage points on the interest rate index ever would.

      I’m tired of only being offered incredibly overpriced very shitty low quality options in every single category.

      We don’t need $100,000 cars. We need $5,000 cars.

      We don’t need $1,000,000 homes, we need $25,000 homes that anyone in America who works a full-time job regardless of if they’re slinging fries at McDonald’s or digging ditches can afford.

      We don’t need $100 a week grocery bills. We need $5 a week grocery bills.

      • Rai@lemmy.dbzer0.com
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        1 year ago

        Your arguments are all invalid because capitalism

        (I fully agree with your post, I sorry the world is shit)

    • ScreaminOctopus@sh.itjust.works
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      Buyouts shouldn’t be allowed by default. The only cases where it should be allowed are when the business being bought out is struggling to the point where a buyout is really the only way to prevent bankruptcy. It should never be a good deal for the selling company and only a last resort to stop closing doors completely.

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      Ah yes, but you see, the US government only cares about faceless corporations, business owners and other rich people, and not about the average citizen, sorry. In fact, I would argue most governments are like this.

  • 432@lemmy.world
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    1 year ago

    Best news I’ve heard all day! Break up Meta, too, while you’re at it!

  • Sir Arthur V Quackington@lemmy.world
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    1 year ago

    Do it do it do it do it do it do it…

    Smash them with a hammer. Google should not exist as it is. Not for decades.

    Break up AdSense, chrome, search, android, shatter them all into separate companies that can stop selling out literally every waking aspect of life as their sole business model.

    • 4lan@lemmy.world
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      1 year ago

      and then prosecute them for antitrust if those companies conspire together

    • Gsus4@mander.xyzOP
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      1 year ago

      Google also cut 12000 jobs in Jan 2023, but it does not have an AMD or Nvidia to kick its ass in search when it fucks up.

      • LavenderDay3544@lemmy.world
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        1 year ago

        Intel is a near monopoly and it controls the physical hardware that runs the entire universe with the exception of mobile devices and embedded.

        If you’re going to break anyone up that’s who I would go for first but because of the pipe dream of making computer chips in 'Murica these idiot politicians keep propping up Intel’s Wall Street investors while its employees get fucked over.

        At the very least the x86 duopoly has to end. It’s not only legal but kept the way it is because of legal contracts. The courts need to declare them void because their enforcement leads to the violation of antitrust laws.

  • Drewelite@lemmynsfw.com
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    1 year ago

    God I hope it ends up splitting off Chrome. I think Google has done a great job with Chrome. But the recent Manifest v3 makes it clear they’re going to greatly degrade their users’ experience for Google’s bottom line. And they’re using their market dominance to do it.

    • pingveno@lemmy.world
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      1 year ago

      What does that even look like as a business model, though? There’s an expectation now that you don’t pay for web browsers. What would a standalone Chrome, Inc. look like?

  • rekabis@lemmy.ca
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    1 year ago

    Separate the search engine from anything that stinks of advertising so it can return to what it’s supposed to do: return the most relevant results.

    Because even appending udm=14 only gets rid of promoted links and in-page advertising, it does f**k-all to correct manipulated search results.

    • helenslunch@feddit.nl
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      No business in their right mind is going to just disable advertising altogether. There’s no other viable way to support a search engine. Google search has been supported by advertising since day 1.

      They can fix search without removing advertising. Preventing them from simply paying off others to be the default could be enough.

      • rottingleaf@lemmy.world
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        1 year ago

        A decentralized search engine, running on something like what Locutus (neo-Freenet) is intended to be, can work without a business.

    • SSTF@lemmy.world
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      1 year ago

      Can you elaborate on the business model of a search engine that has no ads?

      • alphabethunter@lemmy.world
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        Let’s not make them a business. Search Engines are fundamental core services for the modern globalized and connected world. It’s just like your post-office service. Make it an internationally owned and funded non-profit organization with open-source and the goal of enabling the unrestricted sharing of knowledge over the internet.

        • SSTF@lemmy.world
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          What does the creation of a multi-national state owned search engine have to do with Google? I presume nations have the resources to do that all on their own.

          What would you suggest the Google search engine be allowed to do to profit as a business?

        • PlasticExistence@lemmy.world
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          1 year ago

          It doesn’t have to be free. People used to pay for licensed software with money instead of their private data. We can do that again, or there’s still open source options like Firefox and it’s derivatives.

          • lolcatnip@reddthat.com
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            It does have to be free. It’s open source software. If they tried to charge money for Chrome, people would just use Chromium or one of the other browsers based on it.

  • Churbleyimyam@lemm.ee
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    Maybe if all their shadiness hadn’t been allowed in the first place they wouldn’t have been able to become a monopoly.

    But please, I beg of you, do Adobe next.

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    Not sure how that would work…

    I’m old enough to remember the breakup of Ma Bell and the way that worked was the creation of a bunch of regional telecom services, that’s not going to work on the Internet.

    I guess they could mandate spinning off Android, but that’s not really the problem addressed in the antitrust case, is it?

    Maybe split the AdWords side from the Search Engine side?

    • Kairos@lemmy.today
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      Not breaking up Google because the effects would be inconvenient would literally be letting a monopoly regin because they’re a monopoly.

      Shut down services if needed. We can adapt.

    • Gsus4@mander.xyzOP
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      I’d guess it would be a vertical breakup rather than horizontal: separate android, cloud, youtube, search, chrome, ads…depending on how aggressive they want to be.

      • mkwt@lemmy.world
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        1 year ago

        But if they’ve only been found to monopolize search, how does that remedy the search monopoly? Presumably the new separate Google Search company would still have a search monopoly.

        • adarza@lemmy.ca
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          1 year ago

          without search and their abuse of that monopoly, google wouldn’t have dominant positions or massive market shares that many of their other properties (products, services, software, etc) have.

        • LazaroFilm@lemmy.world
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          Because that search monopoly allows them to boost their other products above all others. It’s not an impartial search result anymore. There is a financial incentive to favor their own products.

        • Fester@lemm.ee
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          1 year ago

          Google search has some features that alternative search engines don’t. I use DuckDuckGo for 99% of everything, but I occasionally use Google to see local busy hours, or sometimes any hours, reviews, phone numbers without navigating a shitty website, etc.

          I think there are ways to break up Google search on its own, and make some of those features separate and accessible on other search engines.

          Then there’s the matter of advertising, data collection, SEO, exclusivity with corporations like Reddit, etc.

          Google is doing things with its search that seem to intentionally reduce the ability of other search engines to compete with them, and that’s really all that the antitrust laws are meant to prevent.

          • Gsus4@mander.xyzOP
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            1 year ago

            They removed something that I used to use: using “-word” to exclude a keyword. Apparently it is because advertisers don’t want you doing that, so they turned it into a weighting. So there are features and antifeatures too. I’ve seen ddg do that too before, but right now it works :)

      • AlexWIWA@lemmy.ml
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        1 year ago

        I think the problem with Google is that none of their side projects actually make any money. I don’t have a solution here

      • namingthingsiseasy@programming.dev
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        1 year ago

        I think each of these needs to be handled in separate ways. For example, search could continue to be a conglomeration that includes maps, mail and possibly cloud. Android can just be split very easily into a separate company and same for Youtube, since that would basically be another Netflix or whatever.

        Ads, in my opinion, is the most important one though. That absolutely has to be shattered into thousands of tiny pieces, all of which need to be forced to compete with each other, for the benefit of all internet companies anywhere. It would be a massive boon to companies everywhere and would provide an opportunity for lots of innovation in the advertising space, ie. trying ads that are less intrusive or ones that are cheaper because they don’t rely on tracking information.

        And another thing I think people need to understand about search is that building the search engine is not the hard part - the hard part is figuring out how to pay for it. Search is really expensive - crawling websites, indexing, fighting spam abuse. That’s what really makes Google successful - the fact that they coupled it with advertising so that they could cover all the expenses that come with managing a search engine. That’s much more important than the quality of the results, in my opinion.

        And as for Chrome: well, personally I think that monopoly has been the most damaging to the internet as a whole. I would love to see it managed as part of a non-profit consortium. There should not be any profit motive whatsoever in building a web browser. If you want a profit motive, build a website - the browser should just be the tool to get to your profit model, not the profit model itself. And therefore it should be developed by multiple interest groups, not just one advertising company.

        Anyway, I know this is all an impossible fantasy. Nothing in the world is done because it’s right or wrong, it’s done because it serves whoever holds the most power. But if there were a just world, this is what I think it would look like.

      • Lost_My_Mind@lemmy.world
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        If you seperate Youtube from Google, I cannot see youtube surviving. It’s probably a loss leader for them.

        • eee@lemm.ee
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          Pretty sure youtube is revenue generating on its own now. Youtube doesn’t work as a loss leader because it’s so different from all other products.

        • CosmoNova@lemmy.world
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          I really don’t understand why people have that believe. They’ve heard over a decade ago that Youtube wasn’t making a profit (which was mostly because they reinvested everything to grow and become the monopoly they are now), but by how much money it’s raking in every quarter and with how monumental Google’s infrastucture is, I find it extremely hard to believe Youtube isn’t a big money machine by now. They’re really squeezing everything out of it not because they have to, but because they have a monopoly as a user generated video platform that has more to offer than just shorts.

    • robolemmy@lemmy.world
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      1 year ago

      Never forget that the baby bells slowly reassembled themselves. They’re not a single company but they’re down to 3 or 4 now

      • Bob Robertson IX@lemmy.world
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        1 year ago

        Which is exactly where it should be… having regional phone companies sucked. Having 1 phone company sucked. Having 3-4 is the least sucky, but we have real competition.

        Before tearing apart Google and Amazon, I’df much prefer we have 3-4 choices for internet providers (unless we can turn them into utilities, then we should do that).

    • ripcord@lemmy.world
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      1 year ago

      Neither you nor almost anyone who upvoted you or replied to you read the article, huh

      • jordanlund@lemmy.world
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        1 year ago

        FTA:

        “DOJ attorneys could ask Judge Amit Mehta to order Google to sell portions of its business”

        That’s the author of the article speculating, they don’t know what it would actually look like any more than you or I do.

        Bonus, as I noted, it doesn’t address the primary issue of a search monopoly. Even if they sell off those business unit, the search monopoly remains.

    • ameancow@lemmy.world
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      1 year ago

      Crush corporations, swiftly and without fanfare rebuild capitalism with worker co-ops, seize the means of production without all that stagnation and failure that usually follows.

        • ameancow@lemmy.world
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          1 year ago

          Let’s just choose our words carefully for now or the people with the money will get spooked and pay the people with the missiles to start blowing things up.

        • DRStamm@lemmy.world
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          1 year ago

          Can’t predict the future but a system like this could be better than our current state of affairs where we already suffer user-hostile services and corrupt action all concentrated in a few private companies to which we have no alternatives.

          If cooperatives were a more prevalent structure, there would likely be more of them since the power incentives to consolidate are lessened, but not eliminated. Because there would be more competition in the marketplace, there would be more incentives to provide good products and services. We can assume that underperforming cooperatives would generally be less successful.

          Also, with more participants in the marketplace and greater decision-making by members, less power would be concentrated in the hands of the owners and managers. While that’s not a guarantee against corruption, limiting power concentration lessens the impact of any individual’s corrupt actions and provides opportunity for others not to have to do business with them. Compare to the current state of Google’s leadership directing so much of the company’s efforts not toward providing service but toward manipulating people and markets to squeeze more money out of them.

          There are, however, things we likely would lose out on with a more cooperative-based economy. For one, while there would be more incentive for co-ops to produce higher quality products and services, they would probably spend less effort on the “high polish” (for lack of a better way to say it) that attracts marginal customer/user growth. In other words, things would work better but probably be less pretty.

          Another potential drawback is in economies of scale. Theoretically, market-dominant and tightly integrated companies can produce more for less while every piece of the puzzle just fits together. I don’t see this as a very compelling argument since the efficiency gains don’t usually benefit anyone but the owners, with excess profit directed not to increased quality but to marketing and manipulation. Since cooperatives would be less able to build up their own “walled gardens,” interoperability may be more incentivized and this drawback may be mitigated.

          Really, though, anything has got to be better than having so many smart people working toward finding new ways to squeeze money out of us rather than doing something actually productive.

  • Snapz@lemmy.world
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    1 year ago

    Fully support the action, don’t know how the timing works…

    Best case, you only start to basically outline what this looks like before the election. Worst case, you enliven the complacent, left-centrist billionaires to vigorously join in with the perpetually batshit right wing billionaires to get trump in to “live to fight another day” with the reasoning of, “we need to save ourselves first, then we’ll deal with trump when he goes full fascist” and then they either won’t be able to or won’t care to because they won’t want to upset their share price.

    • Gsus4@mander.xyzOP
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      1 year ago

      Yea, I’m afraid of that, tbh, if more corpos go full elon.

      PS: actually, they should be the ones afraid of the organized citizenry anyway, but we’re too fragmented ideologically, spatially, communicationally, see if voting can make up for it.

  • CascadianGiraffe@lemmy.world
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    Don’t ‘break it up’, nationalize it, and do the same with all these other giant corporations.

    Profits could support UBI instead of encouraging billionaires.

      • CascadianGiraffe@lemmy.world
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        1 year ago

        Ignoring the snark in your comment…

        I assume you take issue with UBI?

        Would you feel different if we ‘required service’ for UBI? For example, some countries have mandatory military service. If we nationalize these giant corporations, we could make working there a way to qualify for UBI.

        Do you think UBI is just taking money from the average person and giving it to lazy people who do nothing? Or do you enjoy the separation of the rich while the rest of us struggle for scraps? Do you understand that the UBI would apply to you as well?

        Or am I missing deeper thoughts given to your comment?

    • emmy67@lemmy.world
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      That’s not in anyone’s interest. It’s the surest way to have a thousand national search engines which are all shitty. National walled internet Gardens etc

      Break it up instead

      • Olgratin_Magmatoe@lemmy.world
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        Not sure where you’re getting the idea that there would be thousands. But as for the shitty part, it’s already shit. Google’s search engine utterly fails at it’s job, and not just because of the rise in LLM/SEO. They waste billions on fancy new AI searches that nobody wants, they accept bribes to get pages to the top of the search, and even when you’re looking at an actual for real result, it often isn’t even what you want.

        When a critical industry fails to do its job, it is time to nationalize it. With that said, the criticality of search engines is debatable. I’m cool with breaking it up at a bare minimum.

        • emmy67@lemmy.world
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          1 year ago

          The idea stems from the propaganda tool that would be if it were state owned. Other countries would seriously discourage or ban its use, but as it is useful they’d need a replacement. Hence a thousand shitty ones.

          • Olgratin_Magmatoe@lemmy.world
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            The idea stems from the propaganda tool that would be if it were state owned.

            How is it not currently a propaganda tool? It’s owned by shareholders like blackrock and vanguard. At least with it being nationalized it’s possible to control it democratically.

            Our options are:

            • An open source nationalized search engine (which would promptly run into problems with SEO, because anybody could see what would get their site the #1 spot). This option can’t honestly be called propaganda, because everyone would know what weights if any are placed on results.
            • A blackbox search engine that has been nationalized, with limited ability of the people to know/modify the algorithm, which could be called propaganda, especially if this is controlled by a failed democracy.
            • A blackbox search engine owned by the likes of blackrock and vanguard, with no ability to democratically modify the algorithm

            None of these options are good, but the third is clearly the worst. The rich should not dictate what results pop up.

            Other countries would seriously discourage or ban its use, but as it is useful they’d need a replacement. Hence a thousand shitty ones.

            There is only ~200ish countries out there depending on how you count it. Most of them share search engines across borders, and that is unlikely to change, because if they were to see a nationalized search engine as a security problem, they would have already seen google as a security problem. So even if every third country made their own, there would only be a few dozen search engines.

            But even assuming there would be 1000 search engines, 1000 shitty search engines is better than 1 shitty search engine with 85% market share. At least with the 1000 shitty engines there is competition. As of now, google is free to mess around with their black box engine however they like, showing and hiding what they like, all at the behest of blackrock, vanguard & company.

            So I don’t see how this would be to everyone’s disinterest. Killing google and nationalizing it is exactly in everyone’s interest. Though like I said, the criticality of search engines and therefore the need for nationalized search engines probably isn’t there.

            • emmy67@lemmy.world
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              How is it not currently a propaganda tool? It’s owned by shareholders like blackrock and vanguard. At least with it being nationalized it’s possible to control it democratically

              It is somewhat, but it’s not as bad as if it was run by Trump and co.

              Which is how x would become the whole internet.
              Which is why the best option. Which you didn’t include, is splitting Google up. Split the advertising from search. This is the surest way to make them cater to us. Especially if we can force them to compete with other search engines.

      • CascadianGiraffe@lemmy.world
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        How would there be thousands? There aren’t thousands of nations, and everyone would still use Google.

        If you break it up, that’s how you get thousands of shitty versions.

        Maybe some countries might disable Google if it was owned by the US, but I have a feeling those countries already have their own issues with Google as it stands now.

        I just think if the monopolistic corporations are too big and too essential to take down, then nationalization is a solution with many more positive traits than negative.

  • jabjoe@feddit.uk
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    1 year ago

    May I recommended watching “The YouTube Effect” if you don’t see the problem with big tech companies.