cross-posted from: https://lemmy.world/post/50434194
Proton VPN’s pricing page exposed an ab-test identifier linked to two VPN Plus prices: €2.99/month (70% off) and €3.49/month (65% off). Repeated testing produced B → A → B → A → B, with the variant matching the rendered price each time. €12 difference over 24 months.
Yet again Lemmy shows that much of the userbase is young and has little general knowledge. A/B testing is quite standard, and there is nothing shady about testing different prices to see what consumers will purchase more.
A couple of times I’ve been walking in a mall (dating this anecdote back a couple of decades or so. heh) and got asked to participate in product testing where I was shown - in the case I remember better - two cans of soda with different designs. Strawberry soda - one pink can, one red can - which one I was more likely to purchase.
A/B testing is quite common as companies figure out how to sell you more. Assuming it’s randomized, it’s completely ethical.
Key difference here.
Ethical would be for them to look at all their Capex. Opex and charge a healthy 20% profit on top. And if they can’t survive. Fold shop and do something else. A/B testing randomised or not, simply sees customers to be squeezed.