Meta acquired Moltbook, the AI agent social network that went viral because of fake posts | TechCrunch
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Meta says that Moltbook's approach to "connecting agents through an always-on-directory" is novel.
  • TehPers@beehaw.orgEnglish
    0·
    5 months ago

    “Social” isn’t part of the title. Meta is the company that acquired the site.

    I also fail to see the ROI for buying a social media site for AI. There’s no advertising revenue to be made. At best you’re just charging a subscription fee.

    • MountingSuspicion@reddthat.com
      1·
      5 months ago

      Often times these purchases are not for the product itself, but how it can be incorporated into an existing product. I imagine if Meta makes bot accounts for people to follow/engage with, they can increase user retention and therefore ad revenue.