There is no such thing as a form of media that is only applicable to a specific scale of use. Long form and short form media is useful to large and small groups.
For example, my partner coaches high school policy debate, which has long form video training content, short form content (30 seconds - 5 minutes) like clips from tournament rounds or practices, for recruitment, and very short form (1 - 30 second) clips that are mostly memes.
Their shorter form content is explicitly meant not to be viral, it’s purely for their school, and other kids in their debate league. Most of it’s not even parsable by non-debaters. It’s only useful to their small community, but that’s what they want.
There is no such thing as a form of media that is only applicable to a specific scale of use. Long form and short form media is useful to large and small groups.
For example, my partner coaches high school policy debate, which has long form video training content, short form content (30 seconds - 5 minutes) like clips from tournament rounds or practices, for recruitment, and very short form (1 - 30 second) clips that are mostly memes.
Their shorter form content is explicitly meant not to be viral, it’s purely for their school, and other kids in their debate league. Most of it’s not even parsable by non-debaters. It’s only useful to their small community, but that’s what they want.