Production is ending on the HoloLens 2 headset, with no sign of a replacement. In totally unrelated news, MSFT stock dropped 2.23% in a day, bringing the weekly average down 1.63% to $420.69 at close.
Microsoft will under invest in the space and then panic when someone releases a viable product.
For a major market that happened only once.
Their actually successful strategy is to make an inferior product, sell it slightly cheaper, and undermine the competition. And achieve near monopoly.They can also leverage the ecosystem effect. If it’s well integrated with some enterprise products, companies might buy it anyway.
The upcoming Meta AR headset actually looks like it could be viable. Microsoft is giving up, or they know something Meta doesn’t.
Meta is desperate for content and use cases for MR, and nothing comes up. They have been doing jams, they have funds to give to developers, and everything that comes up are basic wave shooters or simple ports (downgrades, really) from VR to MR.
Microsoft has probably figured out that, except for the military, it’s a solution in search of a problem, at least in the current form factor ans with current limitations.
I’ve said this elsewhere: The Company Formerly-known as Facebook’s headset has some impressive features and tech. However, the pixels-per-degree is abysmal. They need to at least triple it to be competitive with smartphones or birdbath optics. I’m not holding my breath but, I’d also not be mad if they succeed and are able to deliver for a reasonable price point.
There’s also a huge amount of bad will.
VR/AR are still (yes, even years later) in the tech enthusiast niche, because the actual tech is hard. But a sizable chunk of tech enthusiasts know enough to hate Facebook, hate them specifically in VR because of how they handled their purchase of Oculus, or both.
Clearly you’ve been listening in on their high-level meetings. How could you possibly be aware of that global strategy?
420.69? No one?
a lot of high fives in wall st
I took a flyer on some GME back during the excitement. Got in at about $35, set a limit order at $420.69 (nice) for the lolz, and was pleasantly amused when that order got filled.
Source: trust me, bro
Too bad, I thought those were promising for industrial applications.
Yeah, good news though- they will likely continue to develop a military version to ensure our best tech continues to contribute to efficient killing. Also they will redirect some of the the hololens resources to further AI development bullshit.
I thought I was told just a year or two ago it was supposed to be the future of manufacturing.
What is with the most evil fuckin corps taking names from Tolkien for their shitty companies. Lookin at you palantir you fucks don’t even pronounce it right. Creepy shitheels
NASDAQ as a whole dropped 1.5% today so it isn’t really notable that their stock dropped
Well no surprise here given what’s been going on with their MR departments. What a terrible shame.
Again?
No, they only said they were stopping work on HoloLens 3 last time.
Nice
