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You can tell he wasn’t that interested in writing this, but he’s clearly being told he has to, and I have to admit I agree.
The guys made a top, I don’t care.
How is using magnets a “new button”?
Disabled folks who can’t fasten buttons have been using magnet closures for a while. This guy adds the ability to decorate it and that’s a new button? They had changeable button covers for fun in the ‘80s.
“There wasn’t some arrogant ambition around disruption [of buttons],” Ive told the outlet. “It was a very gentle, humble exploration.”
that can’t be real… oh no. wtaf!
