“each new connected TV platform user generates around $5 per quarter in data and advertising revenue.”
Fuck me, this is the amount of money that’s enough motivation for them to ruin my experience and make me angry?
I guess regular users have much higher tolerance to ads than me, but our home has a strict zero ad policy.
A quick check online says that Samsung–which has about 25% of the global market–sold at least 1M OLED televisions and 8.3M QLED televisions in 2023. So, let’s say that they sell 9.5M televisions annually (I’m not sure if the numbers are global or US-only); that’s $190M in pure profit from advertising alone. For a billion-dollar plus corporation, that might seem small, but it’s certainly enough to get them to take notice.
Samsung is also trying to make its ACR data more valuable for ad targeting, including through a deal signed in December with analytics firm Experian.
This should add to their profits.
Experian, the
social credit scorecredit rating company? FuuuuuckExperian has a program where you connect your bank account and they monitor transactions for things that could improve your credit by a couple points. I’m sure they’re not also harvesting the rest of your data to use in their analytics, right?
My jaw dropped when I saw that. Not sure how many people are aware if it.
That deserves to be its own headline. Something like “consumer electronics companies now conspiring with credit rating companies to surveil the public even more invasively.”
It’s even better for them: those $190M are per-year for the lifetime of that TV.
So if for simplification we said they also sold 9.5M TVs in 2021 and again in 2022, in the year of 2024 the will be making $570M from the TVs they sold in 2021, 2022 and 2023.
If Samsung TVs are used in average for 10 years, in 2033 they will still be making money from TVs sold in 2024 and all the years in between. If their rate of sales remains 9.5M per year and how much they generate per quarter in data and advertising revenue from those TVs remains $5 (true, all big simplifications), by 2033 they will be making $1.90 BILLIONS from just this in addition to what they make from selling TVs.
No wonder they’re full in on this monetization of users even whilst making user experience significantly worse - they would need to lose a huge number of sales due to this for it to not be worth it for them.
I’ve heard somewhere else that it’s a 50/50 split between the TV sales and ad revenue
Roku is selling televisions at a loss with the intent on injecting ads based on whats on screen including detecting when you pause a show/game and injecting ads
Patient Pending…
That was the sentence that stuck out to me the most in the whole article as well. Incredible how much is lost for so little. I imagine it’s like drug dealers though, maybe $5 for the first seller, then gets chopped up and cut again and sold for less and chopped up again…
My question is, what are the alternatives? Other than finder older TVs without so much junkware and spyware, Are there open OS ROMs that can be loaded? Cracked firmware or debloated ROMs? I was very into Android’s launch 15 years ago and rode a train of options away from terrible stock ROMs from various OEMs; eventually privacy and simplicity becomes a selling point for OS after companies get through enshittifying it.
“commercial display” is a worth while route to explore. They do cover a wider range of image quality and features, so it does take paying close attention to specifications.
My question is, what are the alternatives? Other than finder older TVs without so much junkware and spyware, Are there open OS ROMs that can be loaded? Cracked firmware or debloated ROMs? I was very into Android’s launch 15 years ago and rode a train of options away from terrible stock ROMs from various OEMs; eventually privacy and simplicity becomes a selling point for OS after companies get through enshittifying it.
I’d like for us all to stop for a moment and appreciate just how thoroughly and comprehensively fucked up it is that Linux, which is what all these TVs are running and which is supposed to be Free Software (which exists for the express purpose of empowering the user’s right to control his device), has been subverted so goddamn badly!
If a company could pay $5 a customer for a competitive edge in customer satisfaction over their competitors, they would. Either they are getting way more than that or there is some cartel/monopoly action going on in the market. Maybe they are playing the long game to introduce an ad free model at a premium.
Still don’t see how nobody is undercutting existing players with ad free, smart tvs.
i for one cannot wait for this future
Have you guys started the new season of oww my balls?
Fun fact: Idiocracy came out the same year Google bought YouTube.
I went to a buddy’s house to watch TV and that’s how his Xbox Live looks like.
Like they’re so oblivious and he’s paying for that shit.
With that level of ads, they should get paid to watch it.
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Has it got electrolytes?
Best we can do is 5 minutes worth of additional in-game currency
*Start menu in windows 11
… both Microsoft products … weird.
Huh? Watching TV on his Xbox live? It definitely didn’t look like that
I revived the old LCD my grandparents were throwing out because it had good specs and no built in ads. Tossed in a new capacitor and it was good to go, otherwise I would just not own a TV.
I would like a machine that gives me the nice clean 4k resolution without throwing unprompted notifications in my face.
What colour do you want your dragon to be?
Some combination of red, blue, and green
An impossible challenge.
I pity the poor fool who sets up their smart TV instead of just grabbing an HDMI cable and plugging in their computer.
That is beyond the capabilities of normies.
My wife would agree with this:
And I’ve got Plex running on an always on NAS.
Lmao that greentext was literally me before I finally set up arrstack. One of the best investments of my time, it has definitely paid off over many years of just having things automatically download.
My Arr’s are unreliable. The trackers they search keep becoming unavailable for some reason. Flaresolver doesn’t seem to work with my VPN setup. Sometimes the file it finds to download turns out to be 54GB for a 1080p movie and I can’t figure out what the hell is going on there either. I haven’t got the time to look into Usenet any time soon. If I try to deploy something and it doesn’t work 100% right off the bat then the “wife acceptance factor” drops to zero, so I’ve got to be damn certain before I start tinkering.
This comes off the back of a device on my network causing router issues and making Plex unreliable for a couple of weeks. By the time I diagnosed and fixed the issue, the damage was done and wife acceptance factor was lost.
This is the way
Yeh, if I ever see my TV’s OS I’m like “fuck off! HDMI4!”
Ew.
Ive been pretty happy so far with roku and blocking stuff with pihole, but every day I am more and more tempted to build a media pc…
Currently trying that for the same reasons you are tempted. Roku was passable and even a good choice years ago and it’s on a precipitous race to the bottom now.
Problem for me currently is finding a non windows solution that is navigable from a controller or remote is … tough. Steam, emulation station, Kodi all have reasonable interfaces but there seems to be a gap in a unified launcher solution (as well as a decent ‘app’ for accessing YouTube.) I really don’t want to spin up a single VM for each activity when they all in theory should play nice together.
My solution to this problem is Jellyfin, fed by usenet-backed sonarr/radar and Tubesync to pull in YouTube channel subscriptions. Those are added to a Jellyfin library which is accessible right next to movies and tv shows.
This is all through the Jellyfin app on a 2019 Nvidia Shield Pro. It’s a perfect couch-friendly setup. For just regular YouTube browsing, SmartTube can be installed on the Shield and on your phone. You can then cast to the SmartTube app on the Shield instead of to the YouTube app.
It seems we have similar backend setups 🏴☠️
I’ll need to dig into an android solution a bit - smarttube seems pretty nice but has no Linux version unfortunately.
This is the way to go. I tried pihole using Samsung smart features, but if you block the telemetry eventually your apps stop working and you can’t get them working again without doing a factory reset with blocking down. It’s prohibitively a pain in the ass, taking hours every time YouTube stops working.
Never had any issues with Roku on pihole.
I believe one reason maybe that the software is so garbage it can’t handle not being able to submit all its logging information when otherwise the system thinks it’s online.
That makes perfect sense and explains why you can’t fix it just by bypassing blocking temporarily and reinstalling the app.
My TV is a smart TV whose smart features I never, ever use because the first thing it does is switch to the input my Apple TV is on.
Ironic really that the reason I chose an LG is because webOS seems less cunty than Android TV and whatever shit Samsung are offering. But I still never use it.
I was pleasantly surprised that my Sony tv has a basic option so you can use it just as a screen. All smart stuff disabled.
webOS seems less cunty than Android TV
Every time they do an update, things get worse. But my last TV had some dying pixels, so there’s no going back.
My cheap projector doesn’t have 4k, but it also doesn’t have ads
Since at one point in the near future I’ll be shopping for a TV, is there such a thing as a good quality panel TV that is dumb? I intend to hook it up to a PC or a set top box. Alternatively, is there a smart TV that can be easily bootloader unlocked and rooted without consequences (similarly to how a Pixel phone can)? I realise this is even more niche than unlocking/rooting a phone, but still, someone might have ideas.
I just bought a smart TV, updated the software, and disconnected it from the Internet, only allowing it access to our local Plex server. No ads and no stupid suggestions. It’s great.
You could also try this, apparently.
Get a non-consumer TV if you can. They’re more expensive but are actually built to last, have way more features and you can swap in whatever compute board you want so you’re not stuck with an underpowered Android TV board.
I’m very interested in this. Any suggestions as far as specific models to look at, or where to source one without needing a fancy business vendor connection? Maybe a trustworthy review site to compare some options?
Try a Spectre t.v. they’re made for digital signage. I got one and hooked it up to a media server.
It was maybe 7 years ago now, but I bought a dumb Sceptre TV and it still works great. Was only $300 at the time.
I can barely see the ads whilst sailing the high seas. IP is the fakest of P.
My 10 year old TV which I watch 10 year old TV-series via HDMI from? I don’t think so.
Tomorrow there’s going to be article about how my car spies on me as if that’s not 15 years old too. Or something about my office job that I don’t have.
I’m becoming irrelevant. Not the target audience for anything.
Unfortunately things wear out and you have to buy new ones.
That has also been my strategy (both for TVs and cars), but that doesn’t mean it’s reasonable to pretend that it’s a solution for the general public or that consumer-protection regulation isn’t both abundantly warranted and sorely needed.
I am so genuinely surprised that there isnt a bigger movement to hack TVs to replace the OS’s on them with non-invasive open software alternatives.
Especially with shit like this.
Because it’s not actually necessary; leave the TV isolated from the internet and use a set-top box (Apple TV, Shield, game console) as the media player.
While I agree, I think this solution is some nonsense. I bought a “TV” and paid for all the hardware and software that went into it, but I essentially have to use it as a monitor with my own hardware to escape the enshittification.
I also agree, but I view it more as ‘I bought a TV, and that’s all I want it to be’.
I don’t care about the built in software features foisted on me because I wanted an OLED panel; simply because they are going to be abandoned within 1-2 years, are powered by some anaemic chipset that is already multiple generations behind what is already available in my TV stand; and will likely end up as an attack vector to my network some period down the road.
The article mentions that TV manufacturers make ~$5 a quarter from selling your data. So those ‘features’ aren’t even free, they come at the expense of your personal information, privacy and likely security as a result.
So to quote a famous Dave Chapelle skit: “fuck ‘em, that’s why!”
simply because they are going to be abandoned within 1-2 years, are powered by some anaemic chipset that is already multiple generations behind what is already available in my TV stand; and will likely end up as an attack vector to my network some period down the road.
You do realize all of that would probably cease being a problem if people were able to hack their TVs to install custom OS’s.
all the spyware bullshit would also be gone with a custom OS.
Literally every one of your gripes would be addressed and fixed by being able to hack your TV
Custom OS isn’t going to address the anaemic hardware, nor do I think relying on open-source custom ROMs for a niche item is the best way to ensure any hardware-level vulnerabilities are covered.
If you already have an Internet-connected device hooked up to your TV (eg. PlayStation); there is no need to connect another, especially when it provides an overall worse experience.
Shit, a basic HTPC is infinitely better - using a Linux-based distribution (which will have a lot more support vs. a niche TV ROM), and it’ll be supported well beyond what the hardware could handle.
Don’t give your TV the wifi password, kids. No, you don’t need to ‘finish setting up’ your TV; it works just fine as a dumb display.
Next time I have to get a new TV I think I’ll just get a large computer monitor and stream content via an old mini PC with Linux installed on it. Not an ideal solution, but I’m so tired of this invasive bullshit. At least that will cut out some of its vectors.
After the recent Roku TOS fiasco I’m done with them. If manufacturers won’t give us a viable situation we will make one ourselves.
Anyone know a good OS setup for reduced ad streaming? I know about Pi-Holes, but I’m talking about a way of actually streaming content (in addition to blocking ads at our near the router level).
A way more than enough Mini PC for streaming content costs about $140 nowadays.
It’s a direction I went into recently and was pleasently surprised how cheap it all is.
And it’s driving up the price of commercial flatscreens.
The cheapest 40" Bestbuy TV is a solid “dumb” TV. No software at all.
Not mine. My TV’s my absolute digital bitch. It lets me do anything I want AND nothing, unlike Warren Buffet’s kids
Start buying commercial displays. Cost more but will be about as close to a dumb tv. You will have to provide your own smart device for apps …
Or hear me out… Just don’t give it an internet connection.
Some TVs listen for open networks and use those, so if there is one near you your TV could sneak out either way.
Commercial displays are not tvs. Quite often the refresh rate is terrible and you cannot watch action movies on it, because it was designed to show static billboard ads.
Hospitality TV
