If once you do not succeed, just try again next year. They tried and backtracked putting heated seats behind a paywall not even a year ago see here.
Unless laws are made to make this fundamentally illegal, they’ll just keep pushing until it sticks. And once one manufacturer succeeds, they’ll all follow.
Oh look, another reason not to buy BMW, I’ll just add it to the other 456788656752 reasons.
The problem is that once one manufacturer starts doing this, they’ll all do it, so you won’t even have the option of buying a new car without a subscription.
I’m so gonna install Linux on my future car
‘What do you mean the car is missing a driver?? Im sitting right here!’
I was a BMW mechanic from 2009-2012. I can’t believe anyone buys them after what I’ve seen. The engines are all made of plastic and start to literally crumble to pieces and leak oil from absolutely everywhere after ~70k miles. We had to have customers sign disclosures on these cars because inevitably they would just crumble to pieces when we went in to replace one part and we’d end up having to replace others to reassemble it. Or we would pressure-test the cooling system to find a leak and end up creating several more.
On their V8s there’s a plastic cooling tube that runs from front to back on the engine. The tube itself is like $10 but you had to disassemble the entire engine to access it so it would cost several thousand $ in labor.
We eventually started selling an aftermarket CNC aluminum one that was threaded and expanded into the hole. We would just beat the old one out with a hammer and thread the new one in in a couple hours and they’d never have that problem again. Why BMW couldn’t think of that is beyond me. The people who did made buckets of money selling aluminum tubes for hundreds of dollars just because they could.
You might expect cost cutting like that from a Kia or something but not from a car that’s advertised as a premium brand and sold at premium prices.
You’re literally just paying more for less.
Oh look, another reason not to buy
BMWa CARYeah I’ll just sprout wings and fly everywhere.
Please do if possible.
Seriously tho, was it so hard to understand that i was pointing out that all big car companies are starting to do this?
If this is a reason not to buy a BMW then its a reason not to buy any modern car. Which it is imo.
The problem is a huge number of cars were removed and destroyed which would otherwise have been in the used market. It’s a big reason why even used cars are priced so high. Buying used isn’t what it used to be.
https://en.wikipedia.org/wiki/Car_Allowance_Rebate_System
And they want to do it again not because it helped anyone get a car but because it let them make the prices so stupidly high.
I agree that new cars suck but they’re removing the stocks of used cars that would be worth buying at any price and at our expense.
Agree with that yep, its also already been shown years ago that modding used cars into electric cars is totally doable, economic and saves fuckloads of resources. Same thing happening with tractors too btw. Lots of farmers are buying up old tractors because they can actually repair them on site when they break down. With modern ones they have to wait for some asshole from john deer to come in with a debugging laptop to do the exact same thing for lots of money and downtime.
Haha… connection to server cannot be established. Suspension resetting to default.
This is extra hilarious in the face of the crib manufacturer that just decided to subscription paywall basic functions of their crib… or the slow cooker… And that’s just this week.
Game manufacturers pulling the plug on games they sold removing the servers yanking the games.
And now people think that you can buy a product that is going to last longer and costs several orders of magnitude more… and you can only hope that the manufacturer can be bothered to:
- Keep the service safe and secure.
- Have it be reliable.
- Maintain it operational for the actual lifespan of the car (not some MBA’s definition of economic lifespan or something).
- Not fuck with you on the price. (We’re not shutting down the servers, but the price will be 50 a month and 5 euros per adjustment).
But the sale case is easy… lease car drivers. This way they can enjoy premium functions not incorporated into the sale price of the car. I hope the IRS that taxes these things sees through this ploy and taxes the vehicles for installed functions wether you pay for them or not. Saw this happen with Tesla’s… taxed based on their initial price… and then the user added 15k of functions after a day… and the tax was still based on the original sticker price.
Next up, Anti-lock brakes as a Subscription Service. ASS.
You know it’s just a matter of time before this shit starts being applied to budget cars.
…I really hope the tech crowd is working on jailbreaking this garbage.
We try. We also pivot to open source to try and regain control because it’s the only way. We even share our passions with those who ask.
You folks just roll your eyes and put more money on their hands.
This “tech crowd” and “you folks” dichotomy is not helpful at all. Tell people how they can help, volunteer, donate etc, don’t wedge gaps between the same class fighting against the same ruling class. I’m a software engineer. I write open source software. I get that it’s tiring and you can see the worst in people when doing it, but we’re going to have to be better than that if we want to change things.
And for those reading like the top commenter, don’t sit on your hands and wait for “tech folks” to figure stuff out. It’s us vs. corporate greed, not “us hoping the tech folks save us from corporate greed” or “us tech folks being badgered like we should be some saviors against corporate greed.” Write your representatives to tell them this isn’t ok. Be mindful in your selection when you purchase a vehicle. Ask your tech savvy friends and family what you can do to help. You aren’t helpless in this, and as OP said, just sitting and waiting for something to be fixed or changed doesn’t help the overall goal.
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What exactly do you propose the “normies” do? Is there some non-corporation making road-worthy cars? No? Let me guess, you want a family of 5 to bike 2 hours to the nearest school/park/grocery store in the snow on rural roads with no shoulder just to avoid paying a corporation? Take the nonexistent train?
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That would be the ultimate way to stop this. Let them put the hardware in, and then not make a cent off it, because a third party enables it for the customer.
So you purchase ordinary suspension but get active suspension that works exactly like ordinary suspension and cost like active suspension to service…
It’s time we get legislation that gives the consumer access to all encryption key pairs used in the product they purchased.
(For you who don’t know what encryption key pairs are used for: they are used for the software to know that a change order, like “activate suspension”, is legit and therefore will be executed.)
No, we need to legislate that you should be able to use the hardware features that come with your vehicle without a subscription. What will the average consumer do with encryption keys? Even then, you’d need to decrypt and rewrite the ECU or other system that controls this hardware to run your own version, and if that doesn’t work, you’d need to have hardware to manually intercept communications between the suspension and the system verifying your subscription, and intercept the signal to always send an ok signal.
The hardware has full functionality from day one. The limitation is in what software you are using.
Active suspension is not a hardware feature, it’s suffrage collecting data from sensors and by analysing the data adjusting the suspension to “optimal performance”.
The software, “BMW Smooth Comfortable Cloud Ride Software”, is included free of charge! BMW also offers “BMW Hyper Advanced AI Premium Sensation Masculine Active Road Experience Pro Suspension” as an optional subscription for alpha males and people with too much money in their pockets.
The outcome of what you are suggesting will be a slight change in the phrasing of the product offering at the most.
With access to the keys, the owner can subscribe to the BMW solution, unlock the features in breach of the agreement with BMW by not subscribing or get a software solution for the car from another provider.
The level of subscriptions has become insane
They would make turn signals a subscription service but they won’t ever get any money from that.
When you need fitgirl to help you with your car.
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Anyone that buys a car that has shit like this is a fool.
The article implies nobody even knew it already had this functionality. I’m sure the customers weren’t told either.
I’ve heard for years that BMW was doing shit like this. Heated seats is what it started with. Toyota did it with remote start but I think they backed down after the outrage.
True, however we must fight this because otherwise, when you need to buy a car, there won’t be an option without a shitty subscription attached
Remember that some of is live in shitty cities with bad or no alternative ways of moving around
I agree totally, but I don’t think it will matter with new vehicles. They’re going to track you and spay on you more than your phone. I will forever drive old stuff. I’m a mechanic so that’s a super easy option for me. I won’t own anything new enough to spy on me, my car will be MY car.
100%, I am not a mechanic but I like auto work and have learned most of the basics. It is not really enough to own an older car forever but it should help out to some extent.
If you ever think you’re in over your head, just remember, It’s just nuts and bolts.
We are pirating car suspension now holy shit
You wouldn’t download a car
You wouldn’t download a configuration profile for your cars suspension!
I would actually. A 1967 Shelby Cobra kit car if I had a choice.
😂😂😂
“The pressure eased off a little when they ended subscriptions tied to heated seats, but the Internet rage machine has come back for vengeance.”
lol. It’s not vengeance or rage, its simply the fact that making someone pay for something they already own is dumb.
You wouldn’t download a Car.
Yes. Yes I would.
“We’re pivoting from serving peasants to fleecing rich dumbasses that subscribe and pay monthly fees for features built into the car.”
And they’ll make money doing it. Because there will never be a shortage of people with more money than sense.
eh, rich people car shop as well, and there is plenty of competition in that market. of course some people will still opt for BMW, we just have to hope enough go elsewhere to make them lose marketshare. but… it’s not looking good so far.
There are basic rules for coming up with these types of product subscriptions:
- Is it something a large number of customers can’t live without?
- Is it something that costs money to support and continue developing? Subscriptions help defray that cost and loyal users are happy to keep it going.
- Will the feature be actively used on a regular basis, going forward?
Now apply these to seat warmers, suspension adjustments, self-driving, or whatever else shows up in the future. If you don’t hit all three, head back to the drawing board.
P.S.: This isn’t limited to cars. It’s equally true for any hardware product.
