This is a bit misleding, as Nintendo opened the door for Game Key Cards; physical cards that contain no game.

I’m biased towards having the physical game and contents, but it’s true that GKC reduce some concerns on locking versus digital only, like being able to resell it, even though it’s bad for archiving.

It seems that Meta is low-key following the “everything app” goal that Elon Musk wanted for Twitter/X, tying products like WhatsApp, Instagram, Threads while at the same time distancing themselves from the Facebook brand.

For example, WhatsApp is a chat app that has been enhanced to have Business Accounts, which allows for Bots, Stores and Payments. Further integration with Instagram could potentially use these features to tie together content+business. Threads is an enhancement over Instagram to add textual content.