Because the modern world runs on psychological manipulation. Has since the end of WWII. The economy as we know it is built on leveraging, manipulating, and exploiting our cognitive biases and psychological vulnerabilities. Today we give it gentle sounding names like “Marketing” and “Public Relations” and “Brand Identity Management”, but what it is, is the psychological warfare techniques developed during WWII, evolved during the cold war and weaponized against civilian populations to extract profit. This is just the latest evolution of a set of practices that goes back 75 years or more, which underpins every part of society as we know it in the modern world.
Because the modern world runs on psychological manipulation. Has since the end of WWII. The economy as we know it is built on leveraging, manipulating, and exploiting our cognitive biases and psychological vulnerabilities. Today we give it gentle sounding names like “Marketing” and “Public Relations” and “Brand Identity Management”, but what it is, is the psychological warfare techniques developed during WWII, evolved during the cold war and weaponized against civilian populations to extract profit. This is just the latest evolution of a set of practices that goes back 75 years or more, which underpins every part of society as we know it in the modern world.