The market for these is people who have too much money (or are willing to take on credit debt) but also can’t be bothered to spend the 1-2 hours it takes to read up on how to do what you’ve done.

Nah. The market for this is people who go shopping for a new fridge and then see this shiny, flashy thing that the other fridges don’t have. And then “Ooh, shiny!” And then the salesman comes by and gives them a quick pitch about how this is ‘the way of the future’, soon all fridges will be like this and they don’t want to be left behind with a soon-to-be-obsolete dumb fridge, do they? And due to having more money and/or credit than sense, they nod along and sign on the dotted line, because obviously, they want ‘the best’ fridge, right? And how can any other fridge be ‘the best’ if it doesn’t have this flashy, eye-catching feature on the front of it?