Popular iPad design app Procreate is saying no to generative AI, and has vowed to never introduce generative AI features into its product.

Popular iPad design app Procreate is coming out against generative AI, and has vowed never to introduce generative AI features into its products. The company said on its website that although machine learning is a “compelling technology with a lot of merit,” the current path that generative AI is on is wrong for its platform.

Procreate goes on to say that it’s not chasing a technology that is a threat to human creativity, even though this may make the company “seem at risk of being left behind.”

Procreate CEO James Cuda released an even stronger statement against the technology in a video posted to X on Monday.

    • Mirodir@discuss.tchncs.deEnglish
      61·
      1 year ago

      Does it? I worked on training a classifier and a generative model on freely available galaxy images taken by Hubble and labelled in a citizen science approach. Where’s the theft?

      • unsignedbit@lemm.eeEnglish
        0·
        1 year ago

        Hard to say. Training models is generative; training a model from scratch is costly. Your input may not infringe copyright but the input before or after may have.

    • BumpingFuglies@lemmy.zipEnglish
      31·
      1 year ago

      Can you explain how you came to that conclusion?

      The way I understand it, generative AI training is more like a single person analyzing art at impossibly fast speeds, then using said art as inspiration to create new art at impossibly fast speeds.

      • Clasm@ttrpg.networkEnglish
        63·
        1 year ago

        The art isn’t being made btw so much as being copy and pasted in a way that might convince you it was new.

        Since the AI cannot create a new style or genre on its own, without source material that already exists to train it, and that source material is often scraped up off of databases, often against the will and intent of the original creators, it is seen as theft.

        Especially if the artists were in no way compensated.

        • paw@feddit.orgEnglish
          62·
          1 year ago

          To add to your excellent comment:

          It does not ask if it can copy the art nor does it attribute its generated art with: “this art was inspired by …”

          I can understand why creators unhappy with this situation.