• YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
  • foggy@lemmy.world
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    2 years ago

    Same.

    I’m excited for YouTube to end my YouTube addiction lol.

    Please, Google. Do it. Dare ya.

    • pizzaboi@lemm.ee
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      2 years ago

      I genuinely spend too much time on that site, but I haven’t seen an ad in years. If that changes, then I guess I’ll have to change, too.