I love this mentality. This idea that forcing someone who hates ads to watch a bunch of ads somehow magically makes more wealth happen. The whole thing is a bubble desperately trying not to burst by basically forcing more ads in more places where it actually makes very little difference.
I wonder if creators are actually going to get paid any better if YouTube forces more people to watch ads on their channels. My bet is not.
Creators do get paid a share of the ad impressions. Many also are completely open about it and post videos of how well their videos did and how much money they earned from monetized videos, i. e. videos with ads - this is also why you hear many avoiding e. g. swear words, since YT’s auto detection will then flag their video for de-monetization.
But funny enough, that’s not what I said at all. The cost of running YouTube and the cost of the creators must be paid (plus creating an incentive to produce high quality content in the first place). That can be achieved by ads or by offering a subscription.
My original question still stands: if you were to build a video streaming platform tomorrow, what would your model for financing operation and content creation be?
Do adblocked videos prevent creators from having another view registered for a monetized video?
I don’t know how to do a video platform. If I had the time and skill, I’d rather make a FOSS, federated platform for creators/studios to host and finance however they want. Odds are they would never be as egregious as YouTube is being, and I’d be less inclined to skip their ads.
Individually, no. But each view not generating ad revenue does still generate streaming costs. If no one would pay Google to host their ads on YT, I doubt they’d keep the platform online.
Now don’t get me wrong, the threshold at which Google decides that the ratio of adblocked to regular viewers is exceeding their business model is most likely based on corporate greed, and the recent crackdowns on ad blocking are due to the same reason. I think they’re doing fine and there is no need for the recent initiative - but it would be equally dishonest claiming running a platform the size and outreach of YouTube could be done without large investments, one way or the other.
Individually, no. But each view not generating ad revenue does still generate streaming costs. If no one would pay Google to host their ads on YT, I doubt they’d keep the platform online.
Well this kind of renders the whole “if you don’t watch the ads, content creators can’y get paid” morality approach meaningless, don’t you think?
Where is the money supposed to come from? Companies pay Google to put up ads expecting a return on the investment. If Google starts forcing people who inherently avoid advertisements to watch advertisements, what value is that actually supposed generate for either of Google’s customers? I’d just walk away from the screen like I do with regular television.
Ad-revenue is literally how content creators get paid. If you’re using an adblocker (like me) then you’re freeriding. They’re not getting any money from us viewing their videos.
Nobody is forcing anyone to watch ads. That’s the alternative available to people who don’t want to pay. The other alternative is premium membership. Which ever you choose makes money for the creators. Blocking ads doesn’t.
I hate ads just as much as the next guy but this mentality of expecting to get content for free is ridiculous. That’s unbelieveably narrow sighted and self-centered thinking. If subscribtion based business model was the norm instead of ads-based then we’d have none of the issues that come with targeted advertising. On the other hand if one thinks google is evil company and don’t want to give them money then stop using their products. Damn hypocrites…
Ad-revenue is literally how content creators get paid
Great. If YouTube removes viewers’ abilities to block ads, resulting in more ads watched, will content creators get an increase in pay?
Again, I doubt it.
I hate ads just as much as the next guy but this mentality of expecting to get content for free is ridiculous. That’s unbelieveably narrow sighted and self-centered thinking
You’ve missed the whole point. Ads exist to encourage people to spend money on products, therefore companies profit from paying for advertisements.
Where does the profit come from if someone who doesn’t deal with ads is forced to watch an ad? Do you think that person is just going to decide to spend money?
Secondly, if a creator adds a 1-2m sequence in their video to talk about a sponsor, no one is tracked, no one knows any better if uninterested viewers skip past it, and it’s usually very relevant to that creator’s target audience. I have zero qualms with such a system, and sometimes it’s actually really entertaining.
Morals or not, this is Google scraping at the bottom of the barrel to invent value where there is VERY little to be had. Data-invasive, targeted advertising is superfluous and needs to die.
I love this mentality. This idea that forcing someone who hates ads to watch a bunch of ads somehow magically makes more wealth happen. The whole thing is a bubble desperately trying not to burst by basically forcing more ads in more places where it actually makes very little difference.
I wonder if creators are actually going to get paid any better if YouTube forces more people to watch ads on their channels. My bet is not.
Creators do get paid a share of the ad impressions. Many also are completely open about it and post videos of how well their videos did and how much money they earned from monetized videos, i. e. videos with ads - this is also why you hear many avoiding e. g. swear words, since YT’s auto detection will then flag their video for de-monetization.
But funny enough, that’s not what I said at all. The cost of running YouTube and the cost of the creators must be paid (plus creating an incentive to produce high quality content in the first place). That can be achieved by ads or by offering a subscription.
My original question still stands: if you were to build a video streaming platform tomorrow, what would your model for financing operation and content creation be?
Do adblocked videos prevent creators from having another view registered for a monetized video?
I don’t know how to do a video platform. If I had the time and skill, I’d rather make a FOSS, federated platform for creators/studios to host and finance however they want. Odds are they would never be as egregious as YouTube is being, and I’d be less inclined to skip their ads.
Individually, no. But each view not generating ad revenue does still generate streaming costs. If no one would pay Google to host their ads on YT, I doubt they’d keep the platform online.
Now don’t get me wrong, the threshold at which Google decides that the ratio of adblocked to regular viewers is exceeding their business model is most likely based on corporate greed, and the recent crackdowns on ad blocking are due to the same reason. I think they’re doing fine and there is no need for the recent initiative - but it would be equally dishonest claiming running a platform the size and outreach of YouTube could be done without large investments, one way or the other.
Well this kind of renders the whole “if you don’t watch the ads, content creators can’y get paid” morality approach meaningless, don’t you think?
Where is the money supposed to come from? Companies pay Google to put up ads expecting a return on the investment. If Google starts forcing people who inherently avoid advertisements to watch advertisements, what value is that actually supposed generate for either of Google’s customers? I’d just walk away from the screen like I do with regular television.
Ad-revenue is literally how content creators get paid. If you’re using an adblocker (like me) then you’re freeriding. They’re not getting any money from us viewing their videos.
Nobody is forcing anyone to watch ads. That’s the alternative available to people who don’t want to pay. The other alternative is premium membership. Which ever you choose makes money for the creators. Blocking ads doesn’t.
I hate ads just as much as the next guy but this mentality of expecting to get content for free is ridiculous. That’s unbelieveably narrow sighted and self-centered thinking. If subscribtion based business model was the norm instead of ads-based then we’d have none of the issues that come with targeted advertising. On the other hand if one thinks google is evil company and don’t want to give them money then stop using their products. Damn hypocrites…
Great. If YouTube removes viewers’ abilities to block ads, resulting in more ads watched, will content creators get an increase in pay?
Again, I doubt it.
You’ve missed the whole point. Ads exist to encourage people to spend money on products, therefore companies profit from paying for advertisements.
Where does the profit come from if someone who doesn’t deal with ads is forced to watch an ad? Do you think that person is just going to decide to spend money?
Secondly, if a creator adds a 1-2m sequence in their video to talk about a sponsor, no one is tracked, no one knows any better if uninterested viewers skip past it, and it’s usually very relevant to that creator’s target audience. I have zero qualms with such a system, and sometimes it’s actually really entertaining.
Morals or not, this is Google scraping at the bottom of the barrel to invent value where there is VERY little to be had. Data-invasive, targeted advertising is superfluous and needs to die.