Edward Zitron has been reading all of google’s internal emails that have been released as evidence in the DOJ’s antitrust case against google.
This is the story of how Google Search died, and the people responsible for killing it.
The story begins on February 5th 2019, when Ben Gomes, Google’s head of search, had a problem. Jerry Dischler, then the VP and General Manager of Ads at Google, and Shiv Venkataraman, then the VP of Engineering, Search and Ads on Google properties, had called a “code yellow” for search revenue due to, and I quote, “steady weakness in the daily numbers” and a likeliness that it would end the quarter significantly behind.
HackerNews thread: https://news.ycombinator.com/item?id=40133976
MetaFilter thread: https://www.metafilter.com/203456/The-core-query-softness-continues-without-mitigation
[Warning: “ideas guy” tier babble]
It’s somewhat clear that search engines are too prone to go to shit, either due to malice or something worse (like stupidity).
Based on that, I wonder if a user-run, free-as-speech and open source decentralised search system wouldn’t work. Roughly in the spirit of torrents - where anyone can use the system but if you’re using it you’re expected to contribute with it too.
You just described the categories pages many search engines had before Google. Or proto Web 2.0 bookmark sharing sites like del.icio.us. Sites like Metafilter also existed as a kind of Internet index before everyone was adding reddit.com to their Googling. It’s a laudable idea, but these systems all seem to fall prey to market manipulation in much the same way that SEO helped kill Google.
It’s interesting that you mention MetaFilter, because they’re literally in the process of transitioning fully to a non-profit organization.
https://metatalk.metafilter.com/26430/MeFi-Nonprofit-Update-March-26-2024
They’re the only aggregator that still isn’t flooded with ads and has pretty decent moderation policies.
There’s absolutely a reason I linked to the discussion over there: because it’s quality, and it’s the first place I saw the article pop up.
Wow, that’s really neat.
Thanks for letting me know about MetaFilter and its transition to NPO. This really seems like a great move for the site.
I’ve heard of the site before, but haven’t had the chance to try it before. Guess a bit late is better than never, right? :D
anyone can tldr?
In this rare case, I would totally suggest you read the article. It has the perfect amount of humor mixed with shocking facts (revealed via email evidence from the Google antitrust case) and it wraps it all up in a way that’s easy to understand.
Hey, I follow up your suggestion - come back and read the article. No doubt, a very engaging read. Thx.
Based on this particular comment chain and your decision to come back and read the article, i decided to read it as well. Very engaging, indeed! Learned quite a bit, def worth the time. I even subscribed to Ed’s newsletter, lol
Google internal politics ousted the last of the OG Google guys and replaced him with the same person who killed Yahoo, Prabhakar Raghavan.
The general consensus is that all of the changes to Google since 2019 were driven by profit instead of trying to find things, like a search engine should. And those decisions were spearheaded by Prabhakar Raghavan, who used the training of a data scientist to run Google into the ground for short term financial gain. Sundae Prichai hired Prabhakar Raghavan directly and then promoted him from Head of Ads to Head of Search after firing the guy who had been helping guide Google Search since 1999.
replaced him with the same person who killed Yahoo, Prabhakar Raghavan.
Pulled a Boeing
Really weird to stumble onto a blog written by someone you vaguely knew in college almost 20 years ago… Anyway, nice job, Ed Zitron.
He has a podcast too called Better Offline. Just started it up a few months ago.
