Global smartphone shipments increased 7.8% to 289.4 million units during January-March, with Samsung, at 20.8% market share, clinching the top phonemaker spot from Apple.
No one big releases a small phone because no one buys them. Not even the people who whine and complaints about no small phone offering buys the small phones when they’re offered. It’s way too niche a market to break even.
No one big releases a small phone because no one buys them.
Except we don’t have any good data to say why. Do people buy a bigger flagship over a smaller model that has older technology? Yes, but the only thing we can say with confidence from that is that people want the latest technology. The closest comparison we can make is Apple’s Max/Plus and non-Max/Plus versions, which offer essentially the same model in two sizes. The smaller size consistently sells better. It’s also cheaper. Does it sell better because it’s smaller or because it’s cheaper? Probably both, actually. But as long as nobody offers a small flagship (since Apple stopped making them entirely and switched to larger flagships), nobody can say for sure how well they’d sell.
No one big releases a small phone because no one buys them. Not even the people who whine and complaints about no small phone offering buys the small phones when they’re offered. It’s way too niche a market to break even.
Except we don’t have any good data to say why. Do people buy a bigger flagship over a smaller model that has older technology? Yes, but the only thing we can say with confidence from that is that people want the latest technology. The closest comparison we can make is Apple’s Max/Plus and non-Max/Plus versions, which offer essentially the same model in two sizes. The smaller size consistently sells better. It’s also cheaper. Does it sell better because it’s smaller or because it’s cheaper? Probably both, actually. But as long as nobody offers a small flagship (since Apple stopped making them entirely and switched to larger flagships), nobody can say for sure how well they’d sell.
The phone makers can say for sure because they have years of market and sales data on them, and a huge amount of r&d lol